Tools I actually use

The toolkit behind the work

These are the tools I’ve personally used, tested, and trusted across 23+ years of running a design business. No filler, no sponsorships — just the actual software that keeps KRUSH and my clients’ businesses running.

Some links on this page are affiliate links. If you click and purchase, I may receive a small commission at no extra cost to you. I only recommend tools I genuinely use and believe in.

01.

Website Hosting

Where your website lives online. Picking the right host affects your site’s speed, security, and how much hand-holding you need when things go wrong. These are the three I recommend based on different needs and budgets.

★ Monica's pick

KRUSH Agency

$225/yr

The host I recommend to most KRUSH clients building on WordPress, is none other than myself. I offer fast load times, excellent security, and support

If you book a website project with krush agency, hosting is included

Namecheap

Paid

Where I register most domain names — simple, affordable, and no upsell pressure at checkout (unlike some other registrars). Grab your domain here first, then point it to whichever host you choose. Reliable for over a decade of use.

Best for domain registration, budget conscious beginners

Kinsta

Paid

The premium option for established businesses that need serious performance. Built on Google Cloud infrastructure with lightning-fast speeds, automatic daily backups, and a dashboard that makes managing multiple sites clean and easy. Higher price point but worth it.

Best for established businesses, high-traffic sites

02.

Email Marketing

This is my area. I’ve spent years working inside the major email platforms as a Deliverability and Compliance Specialist — so when I recommend one, I’m not guessing. I know how these tools work under the hood, not just on the surface.

★ Monica's pick

beehiiv

Paid

Built for creators and entrepreneurs who want a professional newsletter without the complexity of traditional ESPs. Excellent deliverability, clean interface, and a growing platform that takes email seriously.

Best for newsletters, content creators, personal brands

Klayvio

Paid

Powerful segmentation and automation flows that connect directly to your Shopify or WooCommerce store. I worked at Klaviyo as a Deliverability Specialist — the platform is robust and data-driven. Best for product-based businesses that want email to actively drive revenue.

Best for e-commerce, product-based businesses

Mailchimp

Free + Paid

The most recognizable name in email — and for good reason. The free plan is genuinely useful for early-stage businesses building their first list. I’ve worked inside Mailchimp’s compliance team so I know its strengths and limits. Great for straightforward email campaigns without complex automations.

Best for beginners, small lists, simple campaigns

03.

Design Tools

What I use in the actual work and what I recommend for clients who want to handle some of their own content creation between projects. There’s a difference between a designer’s toolkit and a client’s toolkit — I’ll tell you which is which.

★ Monica's pick

Adobe Creative Cloud

Paid

Where the real design work happens. Photoshop, Illustrator, InDesign — the industry standard suite that powers everything KRUSH delivers. Not a beginner tool, but if you’re serious about design as a craft, there’s no replacement. Client work, brand systems, print — it all runs through here.

Best for professional designers, serious creatives

Canva

Free + Paid

Canva is not what I use for client work, but it’s genuinely excellent for entrepreneurs who need to create their own social graphics, presentations, and quick content between KRUSH projects. Pro is worth it for the brand kit feature alone — keep your fonts and colors locked in and everything stays consistent.

Best for DIY social content, quick client-facing materials

Adobe Express

Free + Paid

Adobe’s answer to Canva — and a solid one. If you’re already in the Adobe ecosystem, Express gives you a simpler interface for quick social assets while keeping your branding consistent with your professional files. The free tier is surprisingly capable for everyday content creation.

Best for Adobe users who want a simpler daily tool

04.

Stock Photos

Generic stock photos will kill a brand faster than bad copy. These are the sources I trust for imagery that actually feels intentional — lifestyle, editorial, and on-brand visuals that don’t look like everyone else’s website.

★ Monica's pick

Hautestock

Paid

The stock library I recommend most for lifestyle, beauty, and service-based brands. Curated, editorial-quality photos that feel like they were shot for your brand specifically — not pulled from a generic database. Membership-based with a constantly updated library. 

Best for lifestyle, beauty, and service brands

Elevae Visuals

Free + Paid

A premium membership library built specifically for social media and brand content. Styled, cohesive, and consistently updated — the photos look like they were taken for your brand rather than a stock site. Great for entrepreneurs who post regularly and need a deep bench of on-brand imagery.

Best for consistent social content, personal brands

Unsplash

Free

The best free stock photo library on the internet — full stop. High-resolution, commercially licensed, and genuinely beautiful photography across every category. Not as lifestyle-specific as Hautestock, but excellent for website backgrounds, editorial imagery, and filling gaps when you need something fast and free.

Best for free commercial-use photography, website use

Pexels

Free

Another excellent free option with a broader diversity of subjects and styles than most stock libraries. Videos too — useful when you need B-roll for a client’s homepage or social reel. Free, commercially licensed, and growing fast in quality. A solid backup when Unsplash doesn’t have what you need.

Best for free video stock, diverse imagery

05.

Social Media

Consistency is the difference between a brand that grows and one that disappears. These tools help you plan, schedule, and show up without being glued to your phone all day.

★ Monica's pick

Tailwind

Free + Paid

My go-to for Pinterest and Instagram scheduling — especially for clients in lifestyle, beauty, and retail. Tailwind’s SmartSchedule posts at the times your specific audience is most active, and their Pinterest optimization is unmatched. If Pinterest is part of your strategy (it should be for visual brands), this tool is non-negotiable.

Best for Pinterest marketing, lifestyle and visual brands

Planoly

Free + Paid

A visual-first Instagram planner that lets you see exactly how your grid looks before anything goes live. Drag, rearrange, and plan your feed layout so it stays cohesive and on-brand. Good for entrepreneurs who care deeply about their Instagram aesthetic — which, if you’re a KRUSH client, you probably do.

Best for Instagram grid planning, aesthetic-driven brands

06.

Business Management

The backend of your business should be just as polished as the front. These are the tools that handle contracts, invoices, payments, and file delivery — so you look professional and get paid without the chaos.

★ Monica's pick

Dubsado

Paid

The CRM I recommend most to creative service businesses. Proposals, contracts, invoices, questionnaires, and client portals — all in one place. Automate your onboarding so new clients feel taken care of from the moment they sign, without you lifting a finger. The learning curve is real but the payoff is a business that runs like a system, not a scramble.

Best for creative agencies, service businesses with repeatable processes

17Hats

Paid

A solid all-in-one for freelancers and small agencies who want contracts, invoices, and project management without the complexity of enterprise software. Simpler than Dubsado with a gentler learning curve — a good starting point if you’re just getting your business systems in order for the first time.

Best for solo creatives, freelancers just starting to systematize

Square

Free + Paid

How KRUSH processes all client payments. Secure, professional invoicing with credit and debit card processing — no checks, no CashApp, no Venmo. Square’s free tier handles invoicing and card payments with a small transaction fee. Clean receipts, easy records, and clients trust it. The standard for service business payments.

Best for professional payment processing, client invoicing

07.

AI Tools

AI isn’t replacing creativity — it’s amplifying it. These are the tools I actually use to move faster, think sharper, and deliver more. If you’re not using AI in your business yet, you’re working harder than you need to.

★ Monica's pick

Claude

Free + Paid

My primary AI tool — and the one I trust most for nuanced, strategic thinking. Exceptional at brand copywriting, strategy frameworks, client communication drafts, and complex problem solving. Feels less like a search engine and more like a sharp collaborator who’s actually read your brief. The Pro plan is worth it for serious business use.

Best for brand copy, strategy, writing, complex thinking

Chat GPT

Free + Paid

The one that started the mainstream AI conversation — and still one of the most capable. Fast, versatile, and great for brainstorming, outlining, and first-draft content. The GPT-4o model handles images too, which is useful for quick visual analysis. I use it alongside Claude depending on the task.

Best for brainstorming, first drafts, versatile daily use

Midjourney

Paid

The best AI image generator for mood boarding, concept exploration, and visual direction. The quality of imagery it produces is genuinely stunning — useful for presenting ideas to clients before committing to full design execution. Not a replacement for professional design work, but an extraordinary tool for the ideation phase.

Best for mood boarding, visual concept exploration

08.

Fonts & Typography

Typography is one of the most underrated brand decisions an entrepreneur makes. The right font communicates your positioning before someone reads a single word. These are where I source type for client work and personal projects.

★ Monica's pick

Google Fonts

Free

Over 1,400 free, open-source fonts that are web-optimized and easy to implement on any website. The quality has improved dramatically in recent years — there are genuinely beautiful serif and sans-serif options here that don’t look cheap. Always my first stop when a client has a tight budget. Cormorant Garamond (what you’re reading right now) is Google Fonts.

Best for web fonts, budget-friendly projects, starting out

My Fonts

Paid

The largest marketplace for premium fonts — over 130,000 typefaces from independent foundries and major type studios. When a project needs a distinctive, ownable typographic identity that no one else has, this is where I come. Fonts are licensed per use case (web, print, app) so read the licensing before you buy.

Best for premium brand typography, unique identities

Adobe Fonts

Paid

Included with any Adobe Creative Cloud subscription — thousands of high-quality typefaces that sync directly into Photoshop, Illustrator, and InDesign with one click. No separate licensing to track, no additional cost if you’re already paying for CC. For professional design work, this is often the most practical font source available.

Best for Adobe CC users, professional design workflows