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The Brand Glow-Up Checklist.

Not sure where to start with your brand? This checklist walks you through exactly what a polished, conversion-ready brand needs — so you can see what’s working, what’s missing, and what to fix first.

What's included
  • Brand identity audit — logo, colors, fonts, and consistency
  • Website review — messaging, UX, and conversion gaps
  • Online presence — social, email, and visibility
  • Client experience — what happens after they find you
  • Action plan — what to prioritize and when

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The Ultimate Brand Glow-Up Checklist

Krush Agency
Free Download

What's in the checklist

A full brand audit in one document

01

Brand Identity

  • Do you have a professional, scalable logo?
  • Is your color palette defined and consistent?
  • Are your fonts intentional and on-brand?
  • Do you have a brand style guide?
  • Does your visual identity communicate who you serve?

02

Website Essentials

  • Does your homepage clearly communicate what you do?
  • Is there a clear, compelling CTA above the fold?
  • Does your site load fast on mobile?
  • Is your services page specific and priced?
  • Does your contact page reduce friction?

03

Online Presence

  • Is your social bio clear about who you help?
  • Is your content consistent with your brand voice?
  • Are you showing up where your clients are?
  • Do you have an email list and a reason to join it?
  • Is your Google Business profile set up?

04

Client Experience

  • What happens the moment someone reaches out?
  • Do you have a professional proposal or intake process?
  • Do you have a professional proposal or intake process?
  • Do clients know exactly what to expect and when?
  • Do you ask for testimonials after every project?

05

Messaging & Copy

  • Can you explain what you do in one sentence?
  • Does your copy speak to your client's outcomes?
  • Is your "About" page about them, not just you?
  • Do your testimonials include specific results?
  • Is your brand voice consistent across every touchpoint?

06

Your Action Plan

  • Score each section to find your biggest gaps
  • Identify your top 3 priorities to fix first
  • Timeline for what you can DIY vs. delegate
  • Know when a rebrand vs. a refresh makes sense
  • Next steps to book a KRUSH consult if needed
Download the free checklist

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